CHANEL - MÉTIERS D’ART 2026

Three women seated closely together. They are placed within an ornate_ frescoed interior_

CHANEL -MÉTIERS D’ART 2026 "Les Larmes Invisibles"

CASE STUDY. Demonstrates how AI can support CHANEL Métiers d’Art 2026 collections through campaigns, e-commerce, and visual storytelling, while maintaining aesthetic coherence and commercial value.

CONCEPT

“Les Larmes Invisibles” is a conceptual study that explores femininity as an emotional state rather than an aesthetic representation.
Set within bourgeois interiors suspended in time, the campaign stages female figures in a fluid psychological space, where garments are not merely worn but emerge as extensions of emotion.

Through the use of generative AI, Chanel’s visual language is reinterpreted without imitation: textures, silhouettes, and iconic codes are deconstructed and recomposed to generate new visual narratives aligned with the brand’s heritage.

The result is a speculative yet concrete vision: images that appear impossible to produce through traditional sets, yet remain entirely plausible at an editorial and commercial level.

IMPACT

This case study demonstrates how AI can be used as a high-end creative tool.

It preserves brand identity.
It amplifies narrative possibilities.
It reduces production time and costs.
It opens new pathways for contemporary luxury communication.

SERVICES

Creative Direction

Concept Development

AI Image Generation

Editorial Visual Design

Campaign Storytelling

E-commerce Visuals

Social & Motion Art Direction

Mock-up & Retail Visualization

CREDITS

Creative Direction and AI Prompt Engineering

@Veronica Mazziotta

ADVERTISING CAMPAIGN

AI-driven editorial and advertising campaign

We develop high-impact visual campaigns for fashion and luxury brands, designed for print, digital, OOH, and social.
Producing complex narrative worlds, iconic environments, and cinematic imagery, while drastically reducing production time and costs.

What we offer the brand
Creative concept and visual storytelling
Campaign key visuals
Cohesive editorial series
Multi-format adaptation (print, web, social)

Commercial value
More creativity, fewer production constraints. Campaigns can evolve over time without the need for new photoshoots.

Three women in an ornate_ frescoed interior_ with curved walls and classical decorative re

Look CHANEL Métiers d’Art 2026 generato con AI, immagine e-commerce moda lusso

Look CHANEL Métiers d’Art 2026 generato con AI, immagine e-commerce moda lusso , body painting

Three women standing within the same ornate_ frescoed interior_ with curved walls and clas

Extreme close-up portrait of the same woman. The framing is tight on her face_ cutting jus

Wide-angle portrait of the same woman inside an ornate_ frescoed interior. The camera is p

one women in the same ornate_ frescoed interior_ a timeless bourgeois space_ intimate and

Two women in the same ornate_ frescoed interior_ a timeless bourgeois space_ intimate and

STORYTELLING & MOTION

We transform static visuals into evolving narratives designed for digital platforms and motion environments.
Through AI, we develop modular visual sequences, animated adaptations, and narrative flows that extend the life of a campaign across time and channels.

What we offer the brand
Narrative visual systems
Motion concepts and animated adaptations
Social-first sequences and formats
Modular storytelling for digital platforms

Commercial value
One creative idea, multiple outputs. Extended campaign lifespan with consistent brand storytelling.

One woman inside the same ornate_ frescoed interior_ a timeless bourgeois space now fully

One woman inside the same ornate_ frescoed interior_ a timeless bourgeois space_ intimate

E-COMMERCE & PRODUCT VISUALS

We create e-commerce visuals that go beyond standard still life, placing products within narrative contexts while maintaining clarity and commercial readability.

What we offer the brand
AI-generated lookbooks
Contextualized product imagery
Color and styling variations
Optimization for e-commerce and catalogs

Commercial value
Greater consistency between brand image and sales. More content, fewer reshoots.

Immagine generata con intelligenza artificiale per CHANEL – Métiers d’Art 2026, look editoriale moda

Studio product photography of a Chanel handbag. The bag is photographed alone on a clean w

Two women photographed in a clean studio environment. Neutral background_ soft off-white o

High-end e-commerce fashion photography of a single women’s outfit. The model wears the sa

SOCIAL CONTENT & STORYTELLING

We create visual content specifically designed for social platforms, where storytelling, rhythm, and consistency are key.
Through AI, we develop adaptable visual systems that translate campaign narratives into formats optimized for social feeds, without compromising brand identity or aesthetic quality.

What we offer the brand

Content Creation
Campaign adaptations for social platforms
Modular content systems for feeds and stories
Visual consistency across formats and channels

Commercial value
More content, faster production, stronger brand presence across social platforms.

A single image composed of nine distinct fashion frames arranged in a 3x3 grid. Each frame

RETAIL & OOH

Spaces, placements, and touch points

We simulate the real-world application of visuals across physical and digital contexts, including subways, storefronts, billboards, retail environments, and devices.

What we offer the brand
OOH and placement mock-ups
Retail environments and window displays
Applications across devices and social feeds
Visuals for internal presentations and pitching

Commercial value
Faster decision-making, stronger presentations, reduced risk before real-world production.

Photorealistic luxury Paris subway station interior_ inspired by historic and elegant Pari

VERTIGINI P.IVA 14341740968

P.IVA

📧 vertiginiteam@vertiginistudio.com
📞 +39 393 810 5454
📍 Via Lazzaro Spallanzani 16, 20129 Milano

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OUR VALUE