EYEWEAR
Eyewear — campaign and product portrait.
 
THE BRIEF — Eyewear is bought on a face, not on a table. But on a face it is also the hardest product: reflections on the lens, tinted glass, a frame that has to stay recognisable.
 
THE PRODUCTION — Eyewear campaign on model, with full reading of frame and lens. Product still life for e-commerce. Frame and lens colour variants on the same image.
 
THE METHOD — We treat lens and frame as two separate materials with two different optical behaviours: the lens filters and reflects, the frame has thickness and finish. Keeping them distinct is what allows the eyewear to be shown worn without losing the product.
 
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