AI eyewear campaign
Campaign on model and e-commerce still life for a premium eyewear collection.
Client
Premium eyewear brand — name kept confidential
Deliverables
Campaign on model · Product still life for e-commerce · Frame and lens colour variants
How we worked
Pilot images in 48 hours · Up to two rounds of revision · Files up to 4K
The project
Eyewear is bought on a face. That is also where it is hardest to show.
The brief
The brand needed one visual language for the whole collection: campaign images worn on a face, and clean product shots for the online store. On a face, eyewear is the most demanding product — reflections on the lens, tinted glass, a frame that has to stay recognisable.
The method
We treat lens and frame as two separate materials with two different optical behaviours: the lens filters and reflects, the frame has thickness and finish. Keeping them distinct is what allows the eyewear to be shown worn without losing the product.
The result
One consistent set of images for campaign, e-commerce and social. Every colour variant on the same face and in the same light, without a new shoot for each frame.
Planning your next eyewear collection?
Every project starts with a pilot on your product: the first images within 48 hours. From there we agree the full production, the formats and the usage rights.
01 — Still life
03 images
Plate 01
Plate 02
Plate 03
02 — On model
03 images
Plate 04
Plate 05
Plate 06
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