AI jewellery campaign
One real earring, five scenes. The piece stays exactly as it is.
Client
Studio case study on a real piece: Alligator earrings by Bibi van der Velden
Deliverables
Still life on leaf, water, grass and shoreline · Campaign portraits on the model · Every frame checked against the original product shot
How we worked
Pilot images in 48 hours · Up to two rounds of revision · Files up to 4K
01 — THE ORIGINAL
02 images
Plate 01
Plate 02
The project
The piece never changes.
The brief
The first question a jewellery brand asks about AI is whether it will alter the piece. We took a real earring, gold with a carved green stone and an articulated tail, and answered with images rather than words.
The method
Two product photographs on white became the fixed reference: shape, proportions, stone, engraving. Around them we built the scenes, tropical leaves, still water, sea grass, a wet shoreline, sunlit skin, and checked every frame against the original, detail by detail.
The result
Fifteen campaign images across five settings, from macro still life to the piece worn at true scale. The earring reads the same in every frame: the same gold, the same stone, the same scales.
02 — STILL LIFE
06 images
Plate 03
Plate 04
Plate 05
Plate 06
Plate 07
Plate 08
03 — ON MODEL
02 IMAGES
PLATE 09
PLATE 10
Previous project
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Planning your next jewellery campaign?
Every project starts with a pilot on your product: the first images within 48 hours. From there we agree the full production, the formats and the usage rights.