AI virtual models
A digital model for a menswear collection, consistent across the whole season.
Client
Menswear brand — name kept confidential
Deliverables
Digital model built from a single casting · Model sheet: portraits, profiles, full figure · Collection images in studio and on location, with the same model
How we worked
Pilot images in 48 hours · Up to two rounds of revision · Files up to 4K
The project
One face, the whole season.
The brief
A fashion e-commerce needs the same model, with the same build and the same light, across hundreds of garments and for months. In a traditional production that depends on one person's availability, schedule and contract.
The method
First we build the model: face, profiles, proportions, skin tone. That model sheet becomes the reference for every image that follows. The digital model is not there to replace a person: it removes from production the variable that breaks the consistency of a catalogue.
The result
The same model in the studio, indoors and on location, from knitwear to tailoring. Consistent poses and framing for the product page, casting variations (age, build, skin tone) on the same set-up, and a collection that reads as a collection.
Planning next season's catalogue?
Every project starts with a pilot on your product: the first images within 48 hours. From there we agree the full production, the formats and the usage rights.
01 — Model sheet
05 images
Plate 01
Plate 02
Plate 03
Plate 04
Plate 05
02 — Campaign
12 images
Plate 06
Plate 07
Plate 08
Plate 09
Plate 10
Plate 11
Plate 12
Plate 13
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Plate 15
Plate 16
Plate 17
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