AI fashion video — GUITAR
An anniversary film: thirty-five years of a communication agency told as one continuous story.
Client
Communication agency — GUITAR
Deliverables
Anniversary film produced entirely on a directed generative pipeline · Key frames and stills for press kit and social · Vertical cut-downs from the master
How we worked
Pilot images in 48 hours · Up to two rounds of revision · Files up to 4K
The project
Thirty-five years, one film.
The brief
Thirty-five years of work to tell in a single film, without a complete archive and without a production window in which to bring crew, locations and talent together.
The method
Before generating a single frame we fixed palette, material, quality of light and the rhythm of the edit in a direction document. Every scene was then produced within the same parameters of grain, temperature and colour: that is what makes every frame belong to the same film. Artificial intelligence executes an art direction; it does not replace it.
The result
One continuous story in cobalt blue, red and white: water, archive, play, gaze. A master film, vertical cuts for social and a set of stills that carry the same visual system into every channel.
Planning your next brand film?
Every project starts with a pilot on your product: the first images within 48 hours. From there we agree the full production, the formats and the usage rights.
01 — Stills
04 images
Plate 01
Plate 02
Plate 03
Plate 04
02 — Frames from the film
09 images
Plate 05
Plate 06
Plate 07
Plate 08
Plate 09
Plate 10
Plate 11
Plate 12
Plate 13
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