AI leather bag campaign
Product still life and campaign for a leather handbag line.
Client
Leather goods brand — name kept confidential
Deliverables
Product still life for e-commerce · Editorial campaign · E-commerce, social and press versions from the same master
How we worked
Pilot images in 48 hours · Up to two rounds of revision · Files up to 4K
The project
One bag, two images: the object and the desire.
The brief
E-commerce needs the bag as an object, with faithful leather, stitching and hardware. The campaign needs it as a desire, with atmosphere and context. Usually that means two shoots, two budgets, two calendars.
The method
We start from the real product: proportions, material, colour, the detail of the hardware. The product has to stay recognisable on the shelf, so the image cannot interpret it. Only then is the environment built: changing setting, light or season takes another pass on the same digitised product, not a new shoot.
The result
Product still life and editorial campaign from the same master, with versions for e-commerce, social and press. One production, one calendar, a consistent image of the bag across every channel.
Planning your next leather goods collection?
Every project starts with a pilot on your product: the first images within 48 hours. From there we agree the full production, the formats and the usage rights.
01 — Campaign
03 images
Plate 01
Plate 02
Plate 03
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