CITY BAG
Leather goods — product still life and campaign, from the same bag.
 
THE BRIEF — A leather bag has to be shown twice: as an object, with the fidelity e-commerce demands, and as a desire, with the atmosphere a campaign demands. Two shoots, two budgets, two calendars.
 
THE PRODUCTION — High-resolution product still life, faithful rendering of leather, stitching and hardware. Editorial campaign on the same product, in an urban setting. E-commerce, social and press versions derived from the same master.
 
THE METHOD — We start from the real product: proportions, material, colour, the detail of the hardware. The product has to be recognisable on the shelf, so the image cannot interpret it. Only then is the environment built. Changing setting, light or season does not require a new shoot: it requires another pass on the same digitised product.
 
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