AI jewelry campaign
A high-jewellery collection, on the model and in still life, under a single light.
Client
High-jewellery house — name kept confidential
Deliverables
Campaign portraits with necklaces and earrings · Still life of each piece on the same palette · Editorial close-ups for campaign and social
How we worked
Pilot images in 48 hours · Up to two rounds of revision · Files up to 4K
The project
The piece first, then the portrait.
The brief
High jewellery is small, reflective and costly to move and insure. A campaign has to show each piece on the body and on its own, under the same light, without the stones losing their colour or the metal its weight.
The method
We build the piece before the model: form, setting, the colour of every stone, the way it falls on the skin. The portrait, the light and the frame are then built around it. The palette is fixed once and held across every image, on the model and in still life.
The result
Necklaces and earrings worn and on their own, in one palette of sage, powder and ivory. Portraits for the campaign, still life for the product page, and a collection that reads as a single story.
Planning your next jewellery collection?
Every project starts with a pilot on your product: the first images within 48 hours. From there we agree the full production, the formats and the usage rights.
01 — Necklaces
04 images
Plate 01
Plate 02
Plate 03
Plate 04
02 — Earrings
03 images
Plate 05
Plate 06
Plate 07
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