AI NECKLACE CAMPAIGN
Everyday objects cast as pendants, worn on the body in one ochre light.
CLIENT
Jewellery brand — name kept confidential
DELIVERABLES
Still life of each pendant · Campaign portraits on the model · Close details of chain and clasp for the product page
HOW WE WORKED
Pilot images in 48 hours · Up to two rounds of revision · Files up to 4K
The object becomes the jewel.
THE BRIEF
A comb, a blade, a shackle, a bottle: pendants that play on ordinary objects only work if their form reads at once and their scale is right against the body. Lose either, and the idea turns into costume.
THE METHOD
We set each piece first on its own, as an object, then on the skin: chest, nape, back, collarbone. One warm, low ochre light carries across every frame, so metal, leather cord and skin stay in the same register.
THE RESULT
A campaign in which still life and portrait speak the same language: the object in isolation for the product page, the body for the campaign, and a collection that reads as one idea.
