WET HEELS
Footwear — high-contrast editorial still life.
 
THE BRIEF — Luxury footwear lives on finish: gloss, patent leather, heel, profile. These are exactly the details the wrong light erases, and an e-commerce page that erases them does not sell.
 
THE PRODUCTION — Editorial still life rendering patent finish, reflection and heel profile. Product images on neutral ground for the e-commerce page. An atmospheric version for campaign and social.
 
THE METHOD — Every material has its own optical law: patent leather reflects, suede absorbs, metal mirrors. The work consists in enforcing that law in every image, so that the shoe online is the same shoe that arrives at the door.
 
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