AI footwear campaign
A footwear collection in wet, high-contrast still life, where the finish is the subject.
Client
Footwear brand — name kept confidential
Deliverables
Editorial still life on wet and reflective surfaces · Patent leather, mesh and suede rendered true to material · Campaign and social formats from the same set-up
How we worked
Pilot images in 48 hours · Up to two rounds of revision · Files up to 4K
The project
Every material, its own light.
The brief
Luxury footwear lives on its finish: the gloss of patent leather, the line of the heel, the profile of the toe. These are exactly the details the wrong light erases, and a shoe that loses them online no longer looks like itself.
The method
Every material follows its own optical law: patent reflects, suede absorbs, mesh lets the skin through. We build the scene around that law — water, folds, contrast — and hold it in every frame, so the shoe on screen is the shoe that arrives at the door.
The result
Stilettos, mules and boots in one wet, tonal palette of olive, bronze and black. Editorial images for the campaign, close details for the product page, and a collection that reads as one story.
Planning your next footwear collection?
Every project starts with a pilot on your product: the first images within 48 hours. From there we agree the full production, the formats and the usage rights.
01 — Product
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02 — Details
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