AI make-up campaign

The brief

A cosmetics brand needed images that show what the product actually does on the face: the exact shade of a lipstick, the precision of a graphic line on the eye. Mood boards were full of editorial images; product pages needed honesty. The set had to serve both.

The method

We worked shade by shade: the colour of each product is matched on the skin and checked against the real swatch, then the light is built around it. Graphic make-up is drawn as a clean, sharp line; the lipstick sits in the frame next to the mouth, so the shade and the product read as one.